Fishing Lure Retaining Case
February 24, 2014 § Leave a Comment
Sometimes when you are a fisherman, it is common to take out your bucket of fishing lures to find them all tangled up.
A client in Florida seeks to solve this problem with a new way to store fishing lure and lines. He brought me on board to help take his idea through from conceptualization to commercialization.
The project began at the ideation phase: communicating specifications, concept drawings, features, manufacturability. Three months later, we ended up with an injection molded plastic retaining case, neatly packaged in blister cards, produced at less than a buck. This product is now sold in fishing equipment stores all over North America.
I present the Rigrap:
Rigrap in use:
Rigrap packaged neatly in blister cards and a display stand: